I’m a Sydney-based influencer who lives by the beach and loves enjoying Australian blue skies. I created stacyinstyle in early 2016 as a personal style blog about all things fashion, beauty and lifestyle. It has now grown into an active community of fashion and blue sky lovers. I love sharing the inspiration and positive vibes with people as well as helping them to discover new things and places. My style is classic and simple but it always has an interesting twist to it, and I’m constantly on the hunt for new fresh brands and labels to share with my audience.
The first time I thought of doing One Brand One Outfit was a while back, almost a year ago. When I moved to Sydney from overseas, I remember I struggled so much to know where to shop, which stores would have what styles, for what age group or what occasion, and what is the average price range in these shops. I had all these questions in my head that I didn’t know the answers to. That would usually have turned the shopping experience into a nightmare and a complete loss of interest in buying anything.
I would walk around the shopping centre, so frustrated because in some shops that I would go into I couldn’t afford anything and in others I just couldn’t find anything I would want to wear. It was all because I just didn’t know the Australian shops and brands.
Since that time, I set myself a goal to learn as much as I could about the shops, so I can easily go into and out of a shopping centre and be happy with my purchases. Then I thought, considering Australia is a country of immigrants, maybe I’m not alone and maybe there are people like me that are struggling. You can also be an Australian who is just so busy with life that you haven’t had time to do any research on shops.
I made it my mission to commit to this One Brand One Outfit idea with the goal in my mind to help others like me who would hate shopping just because they don’t know the shops. In this series, you will get my real honest opinion, not the brainwashing you get from ads and marketing. This will help you get a better understanding of the brand and the information on everything you need to know about them, such as pricing, style or the fabrics they use.
I’ve started sharing the outfits on my Instagram with a quick rundown on prices and fabrics, but there is only so much you can fit in an Instagram caption, so a proper blog post was always in the back of my mind.